It’s another common image format for web graphic files, such as logos and icons. PNG stands for Portable Network Graphics and is an image format used to store and share images online. However, when you’re working with images that have thousands of colors and details, you won’t notice the loss too much.Īnd that makes it an excellent choice for web and blog pictures that need to load quickly. And that’s why it’s called ‘lossy’.Įvery time you save a JPEG image, it loses some amount of information and detail. The best part about using JPEG format is that it’s highly compressed, so the file size is reduced with some loss in quality. It works best for realistic images like photographs and complex graphics on high-resolution backgrounds. It’s the most common type of image format and can be used to save images with millions of colors. JPEG stands for Joint Photographic Experts Group, an image format used to store digital photographs. And you should know which ones to use and when.Īnd don’t worry, we’ve got you covered in this post.Īs you keep reading, you’ll learn more about these simple but useful image formats and how to leverage each one. The answer to the last question is ‘Yes’.ĭifferent image formats are better suited to different types of images and purposes, so it’s essential to understand the basics of each one.Īt least the differences between JPEG and PNG – because they are the most common image formats on the web. You’re likely familiar with the JPG/ JPEG, and PNG formats and even use GIFs to send memes.īut have you given any thought to which kind of image format you should use for your blog post? Or for your social media? Or your printed assets?Īnd finally, does it make a difference what format you choose? You may be aware that images are available in different formats like: If you want to create the best effect on your website, you also need to be aware of the technical choices available to you when using images. It’s clear that images are important to your marketing strategy.īut you’re likely just thinking about the visual aspect of images on your blog.
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